Gambling Companies as Sponsors

Why are they so Often Seen on T-Shirts and Billboards?

  • Sara Domínguez Independiente

Abstract

Sponsorship and advertising techniques are part of the sport and are also popular methods of attracting attention as a company; they benefit the clubs and at the same time allow to give enormous visibility to products and services. Sponsorship may appear on apparel, as perimeter advertising, on-field overlays, and on television. The online gaming industry has grown in recent years and an entire team or even an entire stadium can be sponsored by an online gaming provider. However, there is a risk of suspected match-fixing, which would be detrimental to both industries. An adequate strategy can allow you to enjoy the game and the sport with moderation and fun.

Keywords: Sport, Advertising, Sponsorship, Online games

References

La Casa, R. (2021). 40 años desde que el fútbol español incorporó la publicidad a las camisetas. El Confidencial. https://www.elconfidencial.com/deportes/futbol/liga/2021-08-20/camisetas-real-madrid-racing-publicidad_3237910/

Mordor Intelligence (2021). Mercado de juegos: crecimiento, tendencias, impacto de COVID-19 y pronósticos (2022-2027). Industry reports. https://www.mordorintelligence.com/es/industry-reports/global-gaming-market

Ortiz, L C., Montañés, M.C., Fontemachi, M.A., y Bianchi, N. (2022). Juego y problemas con el juego en la provincial de Mendoza (Argentina): un estudio descriptivo preliminar. Informació psicològica, (123), 66-76. https://dialnet.unirioja.es/servlet/articulo?codigo=8548285

Silva, F.M.C. (2021). Does performance exclusively determine the value from shirt sponsorship in football? [Mestrado em Gestão de Informação, especialização em Gestão do Conhecimento e Inteligência de Negócio (Business Intelligence). Universidade Nova]. http://hdl.handle.net/10362/129690

Published
2022-10-21
How to Cite
Domínguez, S. (2022). Gambling Companies as Sponsors: Why are they so Often Seen on T-Shirts and Billboards?. Lecturas: Educación Física Y Deportes, 27(293), 245-251. Retrieved from https://test.efdeportes.com/index.php/EFDeportes/article/view/3708
Section
Informations