The social corporate responsibility in the universe of soccer

Abstract

The present article is marked as main objectives to analyze the importance of Corporate Social Responsibility and affected agents, or stakeholders, in the world of football, in addition to demonstrating the benefits of this business form in order to improve its image and the conditions of its workers, commit to society, progress and the environment without losing the perspective of all business activity: accumulate wealth. Each club has been formed in different circumstances and over time many of them have become large companies where the media and the economic has gained an incalculable value for investors worldwide. Thus, the Corporate Social Responsibility helps these professional sports organizations contemplated as companies and subject to business models with consequences in the environment, also have a business and socially responsible behavior.